Tag Archives: Content Strategy

Tell Me Where It Hurts

In my years in creative operations, IT and content strategy, there are three content pain points that I keep encountering, over and over again. First, “I can’t find it”. This can occur if the content is insufficiently described, has multiple … Continue reading

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I Love Content, Season II

Content-Strategy Web Events About a year ago, so that we could  share our learning with the world (and  dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world. They were … Continue reading

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Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

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Content and Coffee Tour 2017

(My “Content and Coffee” tour is resuming after a brief respite. Below is a description, from article,  originally posted on Linkedin in April 19th 2017.  ) Just got home from my second stop on my Content and Coffee Tour, meeting … Continue reading

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