Author Archives: Scott Smith

The Magic Circle Meeting: The Path Toward Funnification

There is no shortage of  blog posts, articles, (and other collections of vowels and consonants) that attempt to tie a current event (celebrity death, or a movie release….) to some sort of business problem as if this random event can solve the problem. The headline … Continue reading

Posted in Accessiblity | Tagged , , | 7 Comments

A DAM Industry: “What Should We Call This Damn Industry?”

A DAM Industry This post is about a digital asset management (DAM) industry. (Note that I wrote “a” DAM industry instead  of “the” DAM industry.) DAM (as I learned it) is the acronym/adjective that professionals in one DAM industry have … Continue reading

Posted in CM, DAM. ECM..., Digital Asset Management, Publishing | Tagged , , , , , | 50 Comments

Chasing Accessible Reality (Originally Published 8/3/2011)

(This was post was originally published in August  2011. Some of the details in the first publishing are no longer in play —ie: Google+ has left us.  Also, the  figures of the population of consumers with visual impairments, and their … Continue reading

Posted in Accessible Reality, Accessiblity, Invisible Fist, Uncategorized | Tagged , , | 1 Comment

Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

Posted in Content Strategy, Uncategorized | Tagged , , , , , , , , | Leave a comment