Author Archives: Scott Smith

The Magic Circle Meeting: The Path Toward Funnification

Posted on April 6, 2021 by Scott Smith

There is no shortage of  blog posts, articles, (and other collections of vowels and consonants) that attempt to tie a current event (celebrity death, or a movie release….) to some sort of business problem as if this random event can solve the problem. The headline … Continue reading →

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A DAM Industry: “What Should We Call This Damn Industry?”

Posted on February 18, 2020 by Scott Smith

A DAM Industry This post is about a digital asset management (DAM) industry. (Note that I wrote “a” DAM industry instead  of “the” DAM industry.) DAM (as I learned it) is the acronym/adjective that professionals in one DAM industry have … Continue reading →

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Chasing Accessible Reality (Originally Published 8/3/2011)

Posted on September 20, 2019 by Scott Smith

(This was post was originally published in August  2011. Some of the details in the first publishing are no longer in play —ie: Google+ has left us.  Also, the  figures of the population of consumers with visual impairments, and their … Continue reading →

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Bo Knows Content Marketing

Posted on August 6, 2018 by Scott Smith

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading →

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