Author Archives: Scott Smith
Goodbye, Symbiosis
I’m not a scientist, but took some biology courses and thus, I’m qualified to be bothered by the misuse of “symbiosis” in business communication. I learned about symbiosis in 9th grade biology, and learned more about it in a college course “Evolution, … Continue reading
Let’s Play Two
In the fall of 1998, I looked up from my desk and was surprised to see the Director of Operations and the Chief Financial Officer of JWT Chicago standing in my office doorway. The Operations Director was my boss’s boss … Continue reading
Making Your Intelligent Content Smarter
“When I first started writing this song, it was supposed to be about the future. But it took me seven years to finish it. So at best, it’s about the present. I’m sure Jeane Dixon has days like that too.” The … Continue reading
Posted in Content Marketing, Digital Asset Management, Uncategorized
Tagged Digital Asset Management, Intelligent Content
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Strong Goals & Flexible Means: What Would Dick Fosbury Do?
People in my professional circles have most likely heard me reference the book “Teaching Every Student In the Digital Age.” The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied … Continue reading
Posted in Accessiblity, CM, DAM. ECM..., Content Marketing, Education/Ed Tech
Tagged Content Strategy, Fosbury, Universal Design for Learning
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