Category Archives: Uncategorized

Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

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Why Can’t We Be Friends?

Yesterday, I received a note (via my site’s contact form) from somebody/something professing to offer freelance services (logo design, video production): Hi guys, I am a great seller on  [redacted]. I can create videos and logos for you. I work … Continue reading

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The Stay-Put Meetup

“One afternoon, I went to a content strategy event in my pajamas. How it got in my pajamas, I don’t know.” –Groucho Marx * In late 2017, one of the cofounders (a self-described ‘snow chicken’) of the West Michigan Content … Continue reading

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“Little Assholes”

Every high-gravity story on a news site is going to have its share of toxic commentary. I ignore most of it. Though it’s particularly distressing that people  are getting their knickers in such a twist about the National School Walkouts … Continue reading

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