Category Archives: Uncategorized

I Love Content, Season II

Content-Strategy Web Events About a year ago, so that we could  share our learning with the world (and  dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world. They were … Continue reading

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Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

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Why Can’t We Be Friends?

Yesterday, I received a note (via my site’s contact form) from somebody/something professing to offer freelance services (logo design, video production): Hi guys, I am a great seller on  [redacted]. I can create videos and logos for you. I work … Continue reading

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The Stay-Put Meetup

“One afternoon, I went to a content strategy event in my pajamas. How it got in my pajamas, I don’t know.” –Groucho Marx * In late 2017, one of the cofounders (a self-described ‘snow chicken’) of the West Michigan Content … Continue reading

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