Category Archives: Digital Asset Management
The “S” Word In My Festus Years
I’m breathless. Not because I have made multiple ascents of the stairs cleaning my house today, but it’s because for the first time in several years that people want to have professional conversations without mention (or little mention) of the … Continue reading
Universally Designed Content
(This is a ‘refresh’ of a previous blog on Universal Content Design, with some updated information related to content management–and content marketing– best practices). A Plea For Your Patience Please bear with me. This blog is about content (management | marketing) … Continue reading
Give Me A DAM Reason To Come Back
A few years ago, a client had proposed a user incentive in which their digital asset system (DAM) would congratulate the user for ‘saving the company $X.00.’ The value would be calculated by the number of assets downloaded multiplied by … Continue reading
Lasswellian Definition of Content Management
Let me begin with the parsimonious edition of this blog: Content management is defined as who gets what, when and how in an organization. Have a great week! That’s really all you need to know to help you to move away … Continue reading