Category Archives: Uncategorized

Here’s Looking At You, Kid…

Free Beer! Like you, I’ve been getting cold calls from recruiters since I began working (decades ago in my case). My experience is that they are rarely helpful; largely because the recruiter is often low on information. I don’t blame … Continue reading

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No Congress Left Behind

My fellow Americans, we  are a nation at risk. The current  US government shutdown is but the latest symptom of a protracted malady. Drastic, immediate,  measures are required if we are to  begin healing. We, the people, must fix this … Continue reading

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I Love Content, Season II

Content-Strategy Web Events About a year ago, so that we could  share our learning with the world (and  dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world. They were … Continue reading

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Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

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