Tag Archives: Assistive Technology

Accessibility Concept “Executive Summary”

Posted on October 18, 2010 by Scott Smith

(For the past several months, I have been working on the development of a solution to provide accessibility in print vehicles and to promote consumer engagement. This blog post –a draft of an Executive Summary–is part of my efforts to … Continue reading →

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If Print Is Dead, Somebody Better Tell My Aspirin Bottle

Posted on October 13, 2010 by Scott Smith

As many of you already know, I have been working for several months on service offerings in the area of content accessibility and consumer engagement. The following paragraphs provide a high-level walkthrough of my journey. In the next few days, … Continue reading →

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Are You Leaving Money on the Table?

Posted on May 28, 2010 by Scott Smith

…a few billion dollars here, a few trillion dollars there, and pretty soon you’re talking about real money. Please see my article on the business case for a content accessibility strategy..

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Accessible Packaging and the Best Buy Test

Posted on December 10, 2009 by Scott Smith

Is that 1-2 Tablespoons, or 12 Tablespoons? Here’s my problem: I can’t see the damn dosage recommendations on a bottle of children’s pain reliever or any other pharmaceutical packaging for that matter. Worse still, I can’t see the active ingredients, … Continue reading →

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