I finished up the school year yesterday and this morning I revisited something I wrote before I started working in education four years ago.
Predictions about the future have never been in short supply. However, tech predictions have seemed nearly ubiquitous in recent years.
This seems as good a time as any to wade into the tech-prediction pool:
“Organizations that can ensure systematic and efficient reuse of content will provide clarity through consistency, and delivery of better, personalized, content experiences for consumers; therefore these organization will gain a competitive advantage over competitors in their space.”
To be honest, this is not a new prediction. It’s from a position paper I wrote for my Dot-Com Era employer….in the year 2000 (How’s that for content reuse?).
A few years ago, I thought about that 2000 position paper, as I pondered the current (in 2020) state of content strategy, including single-source content and content reuse. Roughly 3,500 words later, I developed a (rather extended) chemistry metaphor which classified types of content of as:
- Elements
- Molecules
- Pure Substances (which are elements or molecules)
- Mixtures
(I’ll explain more about this metaphor in future post, but you should note that my scientific credentials are unimpeachable: I MINORED in Political SCIENCE!)
I have a bit of downtime, thus going to revisit those 3,500-ish words and harvest some of my thoughts, assuming they make sense, and are relevant. I’m going to try to express them in blog posts, and perhaps in-person presentations. I’m looking forward to getting the thick of content strategy discussions again.