Author Archives: Scott Smith
The “S” Word In My Festus Years
I’m breathless. Not because I have made multiple ascents of the stairs cleaning my house today, but it’s because for the first time in several years that people want to have professional conversations without mention (or little mention) of the … Continue reading
Posted in Advertising, CM, DAM. ECM..., Digital Asset Management, Invisible Fist, SharePoint
Tagged Breathless, Festus, Gunsmoke, SharePoint
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Content Marketing Rock Star (Or Pop Star)
I have been seeing an increased use of the term “content marketing” and pondering how I can describe how it’s differentiated from “marketing” (without adjectives). The Content Marketing Institute defines it this way: Content marketing is a strategic marketing approach focused … Continue reading
Uh…About That Banner….
OK, it ain’t pretty, but it’s mine. And it’s just an iteration. I had been pondering, mulling, deliberating,… about updating my site for some time. I like the theme, well enough, but it’s commonly used in the WordPress community. I … Continue reading
Six Christmases
My holiday memories are dominated by my six Christmases in Westord, Mass –my parents’ hometown. We only ended up there because of some twists of fate. My father planned to retire from the Navy in the mid 1960’s and the … Continue reading