Tag Archives: Content Marketing
Bo Knows Content Marketing
Content: I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading
Posted in Content Strategy, Uncategorized
Tagged Baseball, Bo Knows, Content Marketing, Content Strategy, Football, Nike, Ronald Reagan, Track and Field, Vin Scully
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Strong Goals & Flexible Means: What Would Dick Fosbury Do?
People in my professional circles have most likely heard me reference the book “Teaching Every Student In the Digital Age.” The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied … Continue reading
Content Marketing Rock Star (Or Pop Star)
I have been seeing an increased use of the term “content marketing” and pondering how I can describe how it’s differentiated from “marketing” (without adjectives). The Content Marketing Institute defines it this way: Content marketing is a strategic marketing approach focused … Continue reading
Universally Designed Content
(This is a ‘refresh’ of a previous blog on Universal Content Design, with some updated information related to content management–and content marketing– best practices). A Plea For Your Patience Please bear with me. This blog is about content (management | marketing) … Continue reading