Tag Archives: Content Marketing

Bo Knows Content Marketing

Posted on August 6, 2018 by Scott Smith

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading →

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Strong Goals & Flexible Means: What Would Dick Fosbury Do?

Posted on August 12, 2015 by Scott Smith

People in my professional circles  have most likely heard me reference the book “Teaching Every Student In the Digital Age.”  The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied … Continue reading →

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Content Marketing Rock Star (Or Pop Star)

Posted on April 16, 2015 by Scott Smith

I have been seeing an increased use of the term “content marketing” and pondering how I can describe how it’s differentiated  from “marketing” (without adjectives). The Content Marketing Institute defines it this way: Content marketing is a strategic marketing approach focused … Continue reading →

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Universally Designed Content

Posted on April 7, 2010 by Scott Smith

(This is  a ‘refresh’ of a previous blog on Universal Content Design, with some updated information related to content management–and content marketing– best practices). A Plea For Your Patience Please bear with me. This blog is about content (management | marketing) … Continue reading →

Posted in Accessibilibly/Universal Design for Learning, Accessible Reality, Accessiblity, CM, DAM. ECM..., Digital Asset Management, Education/Ed Tech, Universal Design for Learning | Tagged , , , , | Leave a comment