Tag Archives: Content Marketing

“You Can Call Me Ray…”

Bill Saluga is not a name you’re likely to recognize. I just learned his name moments ago. Though many of you might remember ”Raymond J. Johnson, Jr.” a character Saluga portrayed in his standup act, beer commercials, and on variety shows. … Continue reading

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Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

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Content Marketing Rock Star (Or Pop Star)

I have been seeing an increased use of the term “content marketing” and pondering how I can describe how it’s differentiated  from “marketing” (without adjectives). The Content Marketing Institute defines it this way: Content marketing is a strategic marketing approach focused … Continue reading

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