Tag Archives: Content Strategy

I Love Content, Season II

Posted on November 8, 2018 by Scott Smith

Content-Strategy Web Events About a year ago, so that we could  share our learning with the world (and  dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world. They were … Continue reading →

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Bo Knows Content Marketing

Posted on August 6, 2018 by Scott Smith

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading →

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Content and Coffee Tour 2017

Posted on June 16, 2017 by Scott Smith

(My “Content and Coffee” tour is resuming after a brief respite. Below is a description, from article,  originally posted on Linkedin in April 19th 2017.  ) Just got home from my second stop on my Content and Coffee Tour, meeting … Continue reading →

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Strong Goals & Flexible Means: What Would Dick Fosbury Do?

Posted on August 12, 2015 by Scott Smith

People in my professional circles  have most likely heard me reference the book “Teaching Every Student In the Digital Age.”  The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied … Continue reading →

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