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Tag Archives: Content Strategy
Tell Me Where It Hurts
In my years in creative operations, IT and content strategy, there are three content pain points that I keep encountering, over and over again. First, “I can’t find it”. This can occur if the content is insufficiently described, has multiple … Continue reading
Posted in Uncategorized
Tagged Content Strategy, Findability, Pain Points, Thinking of Cheese
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I Love Content, Season II
Content-Strategy Web Events About a year ago, so that we could share our learning with the world (and dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world. They were … Continue reading
Posted in CM, DAM. ECM..., Uncategorized
Tagged Content Strategy
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Bo Knows Content Marketing
Content: I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading
Posted in Content Strategy, Uncategorized
Tagged Baseball, Bo Knows, Content Marketing, Content Strategy, Football, Nike, Ronald Reagan, Track and Field, Vin Scully
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Content and Coffee Tour 2017
(My “Content and Coffee” tour is resuming after a brief respite. Below is a description, from article, originally posted on Linkedin in April 19th 2017. ) Just got home from my second stop on my Content and Coffee Tour, meeting … Continue reading
Posted in Content and Coffee, Content Marketing, Content Strategy
Tagged Content and Coffee, Content Strategy
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