Tag Archives: Content Strategy

A DAM Industry: “What Should We Call This Damn Industry?”

Posted on February 18, 2020 by Scott Smith

A DAM Industry This post is about a digital asset management (DAM) industry. (Note that I wrote “a” DAM industry instead  of “the” DAM industry.) DAM (as I learned it) is the acronym/adjective that professionals in one DAM industry have … Continue reading →

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Tell Me Where It Hurts

Posted on October 7, 2019 by Scott Smith

In my years in creative operations, IT and content strategy, there are three content pain points that I keep encountering, over and over again. First, “I can’t find it”. This can occur if the content is insufficiently described, has multiple … Continue reading →

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I Love Content, Season II

Posted on November 8, 2018 by Scott Smith

Content-Strategy Web Events About a year ago, so that we could  share our learning with the world (and  dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world. They were … Continue reading →

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Bo Knows Content Marketing

Posted on August 6, 2018 by Scott Smith

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading →

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