Tell Me Where It Hurts

In my years in creative operations, IT and content strategy, there are three content pain points that I keep encountering, over and over again.

First, “I can’t find it”. This can occur if the content is insufficiently described, has multiple derivatives, or has not been assigned the correct permissions.

Next, “I created the content, but I don’t know where to put it.” This is a problem when an organization has multiple, disparate, storage repositories and there is no authoritative content source.

Finally “We need to re-shoot this photo, because the model doesn’t look like she’s thinking about cheese.”

OK, that last one only happened one time, but it’s still my favorite.

What are your pain points?

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