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Tag Archives: Baseball
Bo Knows Content Marketing
Content: I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading
Posted in Content Strategy, Uncategorized
Tagged Baseball, Bo Knows, Content Marketing, Content Strategy, Football, Nike, Ronald Reagan, Track and Field, Vin Scully
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Let’s Play Two
In the fall of 1998, I looked up from my desk and was surprised to see the Director of Operations and the Chief Financial Officer of JWT Chicago standing in my office doorway. The Operations Director was my boss’s boss … Continue reading