Tag Archives: Baseball

Bo Knows Content Marketing

Content:  I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading

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Let’s Play Two

In  the fall of 1998, I looked up from my desk and was surprised to see  the Director of Operations and the Chief Financial Officer of JWT Chicago standing in my office doorway. The Operations Director was my boss’s boss … Continue reading

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