Author Archives: Scott Smith
Give Me A DAM Reason To Come Back
A few years ago, a client had proposed a user incentive in which their digital asset system (DAM) would congratulate the user for ‘saving the company $X.00.’ The value would be calculated by the number of assets downloaded multiplied by … Continue reading
Posted in CM, DAM. ECM..., Digital Asset Management, Uncategorized
Tagged DAM, Instructional Design
17 Comments
If I Can’t Read Your Site, I Won’t Buy Your Stuff
Is your organization providing content in accessible formats? I’m going to go out on a limb and guess probably not. If you’re answer is yes, then it’s likely that you are required to be 508-compliant by a government agency I’ve … Continue reading
Posted in Accessibilibly/Universal Design for Learning, CM, DAM. ECM...
Tagged 508, Target
15 Comments
Lasswellian Definition of Content Management
Let me begin with the parsimonious edition of this blog: Content management is defined as who gets what, when and how in an organization. Have a great week! That’s really all you need to know to help you to move away … Continue reading
Posted in CM, DAM. ECM..., Digital Asset Management
Tagged DAM, ECM, Lasswellian, Parsimony, WMCS
24 Comments
Rebirth of the Fist
During a late night at a Chicago advertising agency in 1994, I was discussing the economic concept known as the invisible hand with one of my coworkers. In the course of our conversation, we began using the term “invisible fist.” … Continue reading
Posted in Education, Education/Ed Tech, Invisible Fist
Comments Off on Rebirth of the Fist