Author Archives: Scott Smith
The Magic Circle Meeting: The Path Toward Funnification
There is no shortage of blog posts, articles, (and other collections of vowels and consonants) that attempt to tie a current event (celebrity death, or a movie release….) to some sort of business problem as if this random event can solve the problem. The headline … Continue reading
Posted in Accessiblity
Tagged Funnification, Gamification, Globetrotters
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A DAM Industry: “What Should We Call This Damn Industry?”
A DAM Industry This post is about a digital asset management (DAM) industry. (Note that I wrote “a” DAM industry instead of “the” DAM industry.) DAM (as I learned it) is the acronym/adjective that professionals in one DAM industry have … Continue reading
Posted in CM, DAM. ECM..., Digital Asset Management, Publishing
Tagged Bitcoin, Blockchain, Content Strategy, Cryptography, DAM, Digital Asset
52 Comments
Chasing Accessible Reality (Originally Published 8/3/2011)
(This was post was originally published in August 2011. Some of the details in the first publishing are no longer in play —ie: Google+ has left us. Also, the figures of the population of consumers with visual impairments, and their … Continue reading
Posted in Accessible Reality, Accessiblity, Invisible Fist, Uncategorized
Tagged Accessibility, Accessible Reality, packaging
14 Comments
Bo Knows Content Marketing
Content: I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading
Posted in Content Strategy, Uncategorized
Tagged Baseball, Bo Knows, Content Marketing, Content Strategy, Football, Nike, Ronald Reagan, Track and Field, Vin Scully
32 Comments