Category Archives: CM, DAM. ECM…
Universally Designed Content
(This is a ‘refresh’ of a previous blog on Universal Content Design, with some updated information related to content management–and content marketing– best practices). A Plea For Your Patience Please bear with me. This blog is about content (management | marketing) … Continue reading
Popping the Question
About two weeks ago, I joined a project that is already fairly close to its go-live date. When I start a project at a client’s office, I ask these questions: Where is the coffee? I think I mentioned that I … Continue reading
Accessible Packaging and the Best Buy Test
Is that 1-2 Tablespoons, or 12 Tablespoons? Here’s my problem: I can’t see the damn dosage recommendations on a bottle of children’s pain reliever or any other pharmaceutical packaging for that matter. Worse still, I can’t see the active ingredients, … Continue reading
Give Me A DAM Reason To Come Back
A few years ago, a client had proposed a user incentive in which their digital asset system (DAM) would congratulate the user for ‘saving the company $X.00.’ The value would be calculated by the number of assets downloaded multiplied by … Continue reading