Strong Goals & Flexible Means: What Would Dick Fosbury Do?

People in my professional circles  have most likely heard me reference the book “Teaching Every Student In the Digital Age.”  The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied Special Technology.

I might not have mentioned the book  by name in discussions about content strategy or IT, but I’ve likely referred  certainly referred to its teachings. Specifically, people have likely   heard me reference the lesson to be learned  from a long-retired  track and field star.

I don’t recommend the book to everybody. It is a good book, but I know its contents are not relevant to everybody. I also recognize that most people are up their nostrils in a backlog of unread books, so it’s unlikely that it will read.

However, I do point most people to a specific chapter in the book because I think it is relevant to just about everybody: “Using UDL To Set Clear Goals” The key take-away in the chapter: avoid merging your goals with specific methods. This point is illustrated with the example of the “Fosbury Flop.

As the chapter states, the goal is not to jump high with a specific jumping method.  The goal is to jump high. In order to achieve the goal, the jumper will chose the most-appropriate method.

Since  watching the 1972 Summer Olympics as a kid,  I have been a track and field fan.   The mere mention of “Dick Fosbury” guaranteed a heightened level of engagement from me. For those of you that are also fans of the sport, and for of you that are not, I recommend investing a couple of minutes viewing this video regarding Fosbury’s revolutionary high jump technique.

1968 was a good year for jumping. At  Olympics in Mexico City,  Bob Beamon, of the United States won the long jump with a preternatural leap of 29 ft. 2 1/2 in. (8.9 meters). In a sport where mere fractions of an inch separate the winner from the runners up, he broke the existing world record  by nearly two feet. His jump was so far beyond  what was considered attainable at the time, the jump exceeded the capacity of the electronic measuring tape.

Beamon was one of the favorites to win the event. He won it, by a lot. It is one of the most famous moments in sports, but it was moment.

US teammate, Dick Fosbury turned the high jump world upside down, by turning himself upside down.  Unlike Beamon, he  was not expected to win the event, but he did. His then-experimental technique is now the standard approach to the high jump. Fosbury started a revolution.

In the video above, Fosbury describes his focus on the goal (to jump as high as possible), and how his technique evolved to allow him to reach his maximum jumping height. His key to his success:  his goal was firm and his method was flexible (that and a  lifetime of practice).

When you start  coupling your goals with methods (software platforms…)  you are going to put artificial constraints that will make achieving your goals more difficult. Furthermore, you are going to fuel dissension among potential collaborative partners.

Your (teaching, marketing, user-adoption…) goals should be rigid, but not so much that they can’t be revised when appropriate. The means to achieve these goals should be flexible and should, as much as possible, allow for your  learners (or customers, or your corporate intranet’s users), the autonomy to choose how they achieve these goals.

I’ve written before, on extending the principles of UDL into contexts outside of the classroom. My opinion (be it ever-so humble) is that similar strategy should be incorporated into all forms of communication. A fair question to ask when developing your content strategy, is, “What would Dick Fosbury do?”

 

This entry was posted in Accessiblity, CM, DAM. ECM..., Content Marketing, Education/Ed Tech and tagged , , . Bookmark the permalink.

10 Responses to Strong Goals & Flexible Means: What Would Dick Fosbury Do?

  1. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

  2. Sergio says:

    whats thc what cbd

  3. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

  4. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

  5. Is anyone in a position to recommend quality Water Engineers B2B Leads? Thanks very much 🙂

  6. I manage a vape store directory site and we have had a listing from a vape store in the USA that also sells CBD product lines. A Calendar month later on, PayPal has written to use to claim that our account has been restricted and have requested us to remove PayPal as a payment method from our vape shop web directory. We do not sell CBD product lines like CBD oil. We simply provide web marketing solutions to CBD companies. I have checked out Holland & Barrett– the UK’s Well known Health Store and if you take a good peek, you will witness that they sell a surprisingly considerable range of CBD goods, specifically CBD oil and they also happen to take PayPal as a payment solution. It seems that PayPal is employing twos sets of rules to different companies. Due to this constraint, I can no longer accept PayPal on my CBD-related web site. This has limited my payment choices and presently, I am seriously reliant on Cryptocurrency payments and straightforward bank transfers. I have spoken to a lawyer from a Magic Circle law firm in The city of london and they said that what PayPal is undertaking is definitely illegal and inequitable as it should be applying a consistent benchmark to all companies. I am yet to get in touch with another lawyer from a US law office in London to see what PayPal’s legal position is in the United States. Meanwhile, I would be very appreciative if anyone here at targetdomain could provide me with different payment processors/merchants that work with CBD companies.

  7. Can someone recommend C-string? Thanks xox

  8. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

  9. Tommaso says:

    Does anyone know what happened to Dime Piece LA celebrity streetwear brand? I am unable to proceed to the checkout on Dimepiecela site. I have read in Cosmopolitan that the brand was bought out by a UK hedge fund for $50m. I’ve just bought the Dimepiece Treat Your Girl Unisex Heavy Blend™ Crewneck Sweatshirt from Amazon and absolutely love it xox

Leave a Reply

Your email address will not be published.

* Copy This Password *

* Type Or Paste Password Here *