Target Does WHAT?

(Warning double entendres ahead. If you are easily offended then avert thine eyes).

A week ago, my family  returned to Grand Rapids after a brief  vacation. When my wife said that she was heading out shopping, I immediately thought  of my city’s national  treasure: a sign at the front of a retail plaza showcasing its merchants.

There is nothing unusual about this assembly of stores, but the arrangement of their signs is particularly humorous. At least it is  to 12-year-old me (and current me):

It is  one of the things that makes Grand Rapids grand:

Retail signs arranged so that stores are shown in this order: Target, Staples, Aldi Dicks

Target Staples Aldi Dick’s

Target. Staples. Aldi. Dick’s.

The earliest incarnation of the sign arrangement in this retail plaza was:

  • Target 
  • Staples
  • Dick’s

Later, there was a grocery store chain that made a brief appearance (circa 2009) that couldn’t get a foothold in this market during the global financial crisis and closed.

But for a short time the sign said:

  • Target 
  • Staples
  • Fresh Market
  • Dick’s

After Fresh Market vacated the space, Aldi moved in and took third position on the sign.

The only explanation I can think of for the persistent double-entendres in the sign arrangement is that the property manager is unapologetic smart-ass (and therefore will forever be my hero). 

This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.