Author Archives: Scott Smith
Let’s Play Two
In the fall of 1998, I looked up from my desk and was surprised to see the Director of Operations and the Chief Financial Officer of JWT Chicago standing in my office doorway. The Operations Director was my boss’s boss … Continue reading
Making Your Intelligent Content Smarter
“When I first started writing this song, it was supposed to be about the future. But it took me seven years to finish it. So at best, it’s about the present. I’m sure Jeane Dixon has days like that too.” The … Continue reading
Posted in Content Marketing, Digital Asset Management, Uncategorized
Tagged Digital Asset Management, Intelligent Content
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Strong Goals & Flexible Means: What Would Dick Fosbury Do?
People in my professional circles have most likely heard me reference the book “Teaching Every Student In the Digital Age.” The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied … Continue reading
Posted in Accessiblity, CM, DAM. ECM..., Content Marketing, Education/Ed Tech
Tagged Content Strategy, Fosbury, Universal Design for Learning
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Data Liberation: Avoiding a “Comcastic” Cloud Experience
It’s a reasonable assumption that your current cloud-based provider(s) might not always fit your organizational needs. While many services will trip all over themselves to get your “stuff” into their infrastructure, it’s a safe bet that few will offer a clear path … Continue reading
Posted in CM, DAM. ECM..., Invisible Fist
Tagged Cloud, Comcastic, DAM, ECM
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