Author Archives: Scott Smith
Strong Goals & Flexible Means: What Would Dick Fosbury Do?
People in my professional circles have most likely heard me reference the book “Teaching Every Student In the Digital Age.” The book is about the Universal Design for Learning, an educational framework that was developed by the Center for Applied … Continue reading
Posted in Accessiblity, CM, DAM. ECM..., Content Marketing, Education/Ed Tech
Tagged Content Strategy, Fosbury, Universal Design for Learning
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Data Liberation: Avoiding a “Comcastic” Cloud Experience
It’s a reasonable assumption that your current cloud-based provider(s) might not always fit your organizational needs. While many services will trip all over themselves to get your “stuff” into their infrastructure, it’s a safe bet that few will offer a clear path … Continue reading
Posted in CM, DAM. ECM..., Invisible Fist
Tagged Cloud, Comcastic, DAM, ECM
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The “S” Word In My Festus Years
I’m breathless. Not because I have made multiple ascents of the stairs cleaning my house today, but it’s because for the first time in several years that people want to have professional conversations without mention (or little mention) of the … Continue reading
Posted in Advertising, CM, DAM. ECM..., Digital Asset Management, Invisible Fist, SharePoint
Tagged Breathless, Festus, Gunsmoke, SharePoint
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Content Marketing Rock Star (Or Pop Star)
I have been seeing an increased use of the term “content marketing” and pondering how I can describe how it’s differentiated from “marketing” (without adjectives). The Content Marketing Institute defines it this way: Content marketing is a strategic marketing approach focused … Continue reading