People that work in the area of digital asset management (DAM), know that being interviewed on “Another DAM Podcast” is much like it was being Johnny Carson’s first guest of the evening on The Tonight Show.
I had been away from the DAM world for a spell; thus it was quite the honor to join Henrik de Gyor to chat about my DAM self.
The interview is about 19 minutes. The origin stories, and explanations, of “preventing digital liability” and “preserving brand security” begin at 3:40 and 6:40, respectively.
Several years ago I was talking with my oldest brother, who was then in his 20th year with an insurance giant.
I was in my 3rd year with an advertising agency. I absolutely loved what I was doing—supporting 50 creative department users, and keeping the server alive— though I couldn’t tolerate the deplorable way in which senior leadership treated many of their employees.
I described the environment to my brother and told him I was planning to leave the company.
His executive-level advice was “You just have to learn to roll with the punches.”
My response “I’ve rolled with their punches, I’ve ducked their punches, I’ve counter-punched when appropriate. I’m good at all of the above. I just prefer corporate cultures where there’s not so much f’ing punching.”
I can’t help but wonder how many people who are among those who are leaving jobs during The Great Migration were perfectly happy with their pay/benefits, commute time, etc. but are seeking a low-punch (or no-punch) work culture.
In 1998, a mid-priced hotel chain launched an ad campaign that featured a memorable, oft-repeated, catchphrase.
I knew that if I ever stayed in one of their rooms, that I would be comedically obligated to use the catch phrase in a professional situation.
It’s my nature.
A decade later, my company booked a room for me in that hotel chain (the one with the memorable catchphrase). The hotel was a short drive from The US Military Academy at West Point, where I would lead software-training sessions over the following two days.
Cadet Chapel at West Point
I ached to use the line, but didn’t know if West Point was the appropriate venue.
I wasn’t worried about decorum as much as the fact that the hotel was so close to the campus. SOMEBODY, maybe a 100 people, probably had already tried that line before.
At the last nanosecond, I decided to deploy the catch phrase. I could deal with the groans, the side-eye glances, or even an order to do pushups.
After I was introduced, I looked around the room—at the captains, lieutenant colonels, and civilians seated at conference tables arranged in a giant ”U” shape.
I took a deep breath and I began my session:
”I don’t know anything about SharePoint, but I DID stay in a Holiday Inn Express last night.”
I was surprised about how well the line was received. Apparently nobody had used that line in the presence of these audience members.
This was one of the most-formal settings in which I’d ever presented, yet I had never felt more at ease.