Author Archives: Scott Smith
Once You’re Gone, You Can’t Come Back
(This article is about Linkedin’s publishing features, I guess the headline qualifies as clickbait, is the first time I did that intentionally, and sickened to say this, but it felt great). For the second time, I inadvertently deleted a draft … Continue reading
Content and Coffee Tour 2017
(My “Content and Coffee” tour is resuming after a brief respite. Below is a description, from article, originally posted on Linkedin in April 19th 2017. ) Just got home from my second stop on my Content and Coffee Tour, meeting … Continue reading
Posted in Content and Coffee, Content Marketing, Content Strategy
Tagged Content and Coffee, Content Strategy
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Feeling Their Pain: Addressing Heavy-Backpack Syndrome
My son’s school held an event last week where parents were invited for coffee and conversation with the school principal. Some of the discussions were specific to the school, though many were more-universal topics: dress codes, athletics, standardized tests… for all of … Continue reading