Author Archives: Scott Smith
There Will Be Whitespace
I use to think of myself as a pretty good writer. I was a mass communications major and my courses in journalism, advertising and writing for broadcast, instilled habits of language clarity, brief sentences and abundant whitespace. These habits were … Continue reading
Content Fidelity
Years ago, a friend described his sister’s job hunt. He chuckled as he told me that she didn’t get any callbacks after distributing about 40 copies of her rÁ©sumÁ© and, ”She said it’s my fault.” I asked, ”Why is that your fault?” … Continue reading
Reducing Your Brand Security Risk
Integration of “intelligent content” systems with digital Continue reading
A Friend In Need: Help for the Hamilton Family
sIn the past several years, a former colleague and software superstar Michael Hamilton has endured a series of severe medical conditions that have put his family in dire financial straits. They have lost most of their possessions including their home, cars, and … Continue reading