Category Archives: Uncategorized
Bo Knows Content Marketing
Content: I Know It When I See It The term “content marketing” bothered me a bit when I first heard it. I knew what marketing was. I’d taken courses in college and later worked for some large advertising agencies. However, … Continue reading
Posted in Content Strategy, Uncategorized
Tagged Baseball, Bo Knows, Content Marketing, Content Strategy, Football, Nike, Ronald Reagan, Track and Field, Vin Scully
32 Comments
Why Can’t We Be Friends?
Yesterday, I received a note (via my site’s contact form) from somebody/something professing to offer freelance services (logo design, video production): Hi guys, I am a great seller on [redacted]. I can create videos and logos for you. I work … Continue reading
The Stay-Put Meetup
“One afternoon, I went to a content strategy event in my pajamas. How it got in my pajamas, I don’t know.” –Groucho Marx * In late 2017, one of the cofounders (a self-described snow chicken’) of the West Michigan Content … Continue reading
Posted in Uncategorized
12 Comments
“Little Assholes”
Every high-gravity story on a news site is going to have its share of toxic commentary. I ignore most of it. Though it’s particularly distressing that people are getting their knickers in such a twist about the National School Walkouts … Continue reading