A Purpose-Driven Night

Cold and Broke

Several months before my 31st birthday, I felt glum for two primary reasons.

I wasn’t worried about getting older…though for the first time in my life, I worried about getting colder. I had spent many of my earlier years in the Northeastern US before my family moved to the South. One of my motivations for leaving Florida was a desire to return to colder climes. 

I’d relocated to Chicago the previous July and was spending my first Chicago winter in an under-insulated, under-heated, apartment in the Ravenswood neighborhood. There was no thermometer in the place, so I didn’t have much of an indicator of the indoor temperature, other than the oft-frozen shampoo bottle on the edge of the bathtub.

The winter weather had been in an extended dreary phase. I hadn’t left Florida for this: the sky colored like dryer lint, face-cutting winds, and bone-chilling “wintry mix” precipitation.

No, the winter weather I longed for was a deep, fluffy, snow, followed by days of blazing blue skies that yielded to star-filled dark nights.  Those were the rose-colored memories of my youth  in New England of what winter was supposed to be like. The stuff of Christmas specials.

Chicago’s winter was disappointing me. The consecutive days (that became weeks) of frigid and gray  mornings, afternoons, and evenings had made me weary.

The weather was a large factor in my dismal mood, but for the most part I was down because a recent freelance client (an ad agency) had not paid me for the month’s worth of work I’d done for them.

I was tired of talking to their accounts-payable staff, and tired of writing them reminder letters  (that I sent in an envelope with stamps I licked, that I walked to a tall blue mailbox a few blocks away….that all seems exhausting now).

I could tolerate the shit-weather, but the unnecessary financial stress weighed heavily upon me. 

I tried to think of things that made me happy. It didn’t take long. I had a copy of the Chicago Tribune on my lap, and a full pot of hot coffee. So much winning!

As I read the paper and then tried to visualize my run later on. I didn’t have any client work that day, so I was happy that I’d be able to get my run in before it got dark. Since time wasn’t a concern, I could get a few extra miles in.

When I looked out the window, there was a hint of sun in the sky for the first time in many, many days. Bonus! The solar rays made me feel instantly better. I declared “I’m going to see a movie tonight!”

In my head, I tallied up the bills on the horizon and thought about how much money I had for a night out.

It wasn’t that much. Another reminder, that a month’s worth of freelance checks would come in pretty freakin’ handy right about now.

Trying to stay  positive, I thumbed ahead to the movie listings. I didn’t want to go all the way downtown, so I focused more-proximate venues:

  1. The Davis
  2. The Music Box
  3. The Three Penny
  4. The Biograph

These were all older theaters, and all pretty small, with few screens. They didn’t have a huge selection. There were a few movies I’d seen, and some that didn’t interest me at all.

I finally picked “Unforgiven” at The Biograph. I hadn’t really been into Westerns since I was a kid, but this film had  some good reviews. And I loved The Biograph—where I always thought of a documentary version of John Dillinger’s death, while doing my best Rod Serling voiceover in my head whenever I saw the theatre’s marquee.

I thought ahead to after the movie: The Biograph was across the street from The Red Lion where I could go later for some fish & chips and a pint. Case closed, I would be seeing “Unforgiven” at the Biograph.

I also thought ahead to the trip home. The Ravenswood train (Brown Line) had a stop in my neighborhood, though service that far north ceased at midnight. It didn’t resume service to my neighborhood until about 5:00 am the next morning.  

I pondered my options:

  1. I could get to the Fullerton stop before midnight and take the Brown Line to my neighborhood.
  2. I could find a bus route that would get me close to my apartment.
  3. I could take the Howard-Dan Ryan (“Ho-DaR” “Red Line”) to the Lawrence stop and walk a mile or two  (in the cold) down Lawrence Avenue.
  4. I could take a taxi.

Option 1 was only in play if  I met the deadline. I discarded option 4 immediately (that ad agency still owed me money, you know). I was leaning toward Option 3.

I departed for The Biograph from the Brown Line stop near my home and figured I’d make a “game-time”decision about my return trip based on the weather and the time when I headed home.

Gordon, Burt and Me

On the trip down to The Biograph, I had a (really) vague recollection of a movie called ” ‘The’ Unforgiven.” I didn’t know anything about that other film other than the cast included Burt Lancaster, who was my favorite actor as a child.

Actually, as a child, I knew almost nothing about Burt Lancaster. Other than I’d seen him appear on Sesame Street a few times:

I recall that once that Gordon had explained to some of the Sesame Street kids that Burt Lancaster was a famous actor.

Lancaster seemed like a big deal. Though Gordon left me hanging because he didn’t describe any of Lancaster’s work. Still I had enough information to engage in some name-dropping, which was important to seven-year-old me (and to current me).

My lack of knowledge didn’t stop me from declaring that “Burt Lancaster is my favorite actor!” in a conversation at school the next day.

A few weeks later, I saw a promo for a late-night movie on one of the Boston television stations. I was very interested in old films.

My brain lit up when I heard the voiceover say “Burt Lancaster stars in….”

“The Swimmer” which I learned in the promo was “…an underrated classic,”

I thought “I have to watch this movie! I have to!”

Then the announcer said “…Sunday night after the 11 o’clock news.”

I thought “Damn….a school night…<groan> my mother won’t let me watch this movie….awwwww…”

What happens to a dream deferred?

Still, I was happy to be able to name a Burt Lancaster movie. He was my favorite actor after all. And “The Swimmer” was a movie that I hadn’t seen but I could describe as “an underrated classic” in conversations ranked on my personal list of great films.

I knew I’d see it eventually. If I lived long enough. 

Showtime

“Unforgiven” was ….uh…OK, I guess. I don’t remember much about it other than a few scenes.

I liked the actors, in it : Clint Eastwood, Gene Hackman, Morgan Freeman, Richard Harris…. but, as mentioned earlier, I wasn’t (and still not) all that into Westerns.

There was a scene of particular interest (in a “what would you do”? way). In the scene, an outlaw and his biographer, were surrounded by a local sheriff and his deputies. Later in the scene (at 1:35 below) the outlaw’s biographer reaches into his bag (for books) and the deputies aim their weapons at him, then you can hear the “click” of guns being cocked.

A closeup reveals the biographer’s look of fear, then the camera cuts to to his pant leg where you see, and hear, a liquid trickling down his leg:

I immediately wondered how I might react in a situation like that.

Would I pee my pants?

At The Red Lion

After the movie, I walked across the street to The Red Lion Pub.

There were a few people sitting, chatting, laughing, at the bar, and none at the tables that I could see. I took a seat on a bar stool and pored over the menu. The bartender (Colin, the co-owner) paused his conversation about films to acknowledge me and take my drink and food order, then deftly resumed the chattering.

The group mentioned several films that I hadn’t seen, and performers about whom I wasn’t familiar, but I chimed in when I could make a contribution.

Somebody asked me what I’d been doing that evening. I answered that I’d just seen Unforgiven. Of course, somebody in this panel of experts, brought up the Burt Lancaster movie (THE Unforgiven) as well as his other work.

After a few moments, I asked Colin, “Have you ever seen ‘The Swimmer?'”

His eyes widened and he gave glowing reviews of the film’s plot and Lancaster’s performance. When I told him that I’d never seen it, he gave me my marching orders: “You have to see  ‘The Swimmer’  before you die.”

Yes, I’d have to see that film before I died. I suddenly felt a sense of purpose. I was immediately energized as I was when I saw the sun in the morning, after a long absence.

I vowed to see  “The Swimmer” before I died. In order to do that, I had to stay alive.

Less than an hour later, I had found myself staring at the barrel of a pistol. 

Intermission

You’ve probably guessed that I didn’t die that night. Though you’re in agonizing suspense about these things:

  • Did I see The Swimmer?
  • Did I ever get the money the freelance client owed me?
  • Most importantly, did I pee my pants?

(All of these questions will be answered. Maybe not today, but soon.)

On The Red Line

I left the Red Lion with pep in my step, because of my renewed sense of purpose: I would see “The Swimmer.”

My “game time” decision was to take the Red Line to the Lawerence stop and walk home from there. It was cold enough that I didn’t want to wait for a train or bus transfer. If I was going to brave the elements, I wanted to be moving.

Google Map from  Chicago's  Lawrence stop to Ravenswood area.

Google Maps screen grab showing map of Chicago’s Northside, from the Lawrence Station, to the (former) Sears store on Lawrence Avenue.

The Last Mile

The Lawrence stop on the Red Line was about a 15-ish-minute walk  from my apartment. Though the chill wind and darkness made the journey seem longer. Still, I felt great and was glad to be off the train, out for a walk, en route home.

After I crossed Clark Street, I saw a young man huddled  in an apartment building doorway with his back to the street, I thought he was waiting for a bus, trying to escape the wind.

He glanced  over his shoulder at me.

“What’s up?” I asked. I got no response, other than a glare.

I continued walking and a few seconds later I heard a loud, somewhat echoed, shout, “Hey you! Yeah you, ugly motherfucker! I’m talking to you! Get in the there!”

I turned around and realized it was the same man who was huddled in the doorway. 

Same White Sox Starter-brand  jacket, same round face, same matted black hair.

I’m not always the most-observant person in the world, and I’ve never had a particularly good short-term memory (though my long-term memory is so formidable it might freak you out a bit).

I spent a nanosecond marveling at my unusual observation success, and rare short-term recall. This was a distraction from the object in the man’s hand.

After this moment of self-praise my thoughts turned to “Oh shit. A gun. He’s got a gun. A fucking, fucking gun.”

How could I have noticed the White Sox jacket, the face, the hair, but not the “heater”  in his hands?

I guessed that the ‘there’ he wanted me to get in, was the small alley I was standing in front of. I slowly backed in. He followed.

I was standing next to a small dumpster, on wheels. I had no idea why I was in the alley with a ‘heater’ pointed at me, but had an unpleasant thought when I realized that my body would fit in that dumpster.

My first thought: avoid being left in that dumpster and eventually see “The Swimmer.”

My next thought: Will I pee my pants?

“Do You Want to Die?”

His face was contorted in anger, and I suspect, fear. He didn’t seem very good at this job.

I am a bit of freak of nature in that I tend to get worked up when doing rather simple things (like copying/pasting text on computers), though I have the ability to summon a peculiar sense of calm in adverse, or threatening circumstances.

I assessed the situation as best I could, trying to maintain my focus, only momentarily did I get distracted when I asking myself again about whether I’d pee my pants. 

My guess at that point was, “No.” Though, the crime was still young. Plenty of time to lose my shit (both figuratively and literally).

When he yelled “Do you want to die, motherfucker?!?” I felt a rush of arrogance like I did when I was teenager and somebody tough-talked me.

Before I spotted the fucking, fucking, gun, I thought about charging him. Now, that I acknowledged it was a (fucking, fucking) gun, a .22 pistol, I guessed, I still thought about charging him.

I thought through some scenarios pretty quickly. If I were to be aggressive toward him I might get shot. Even if I didn’t suffer a mortal injury, I figured that getting shot would hurt like a bitch.

I didn’t want to have a hurts-like-a-bitch wound in the middle of a cold, dark alley.

Did He Say Money or Wallet?

In retrospect, I’m somewhat surprised that I had the presence of mind to take steps to reduce my chances of suffering a critical, or even a hurts-like-a-bitch wound.

A sense of purpose is a powerful motivator.

I intentionally, and slowly, rotated my body–slightly counterclockwise– such that there was not a direct path the from the gun barrel to my heart.

I also turned my head a bit in that direction, too.  I didn’t know much about the anatomy of the skull and brain, but I have “artificial parts” in my body, one of them in my head.

I had no data, to suggest that my VP shunt, a small, flimsy piece of plastic and a few specks of metal, would deflect a bullet, but it seemed worth a try to tilt the odds a tiny bit in my favor.

He growled again., “Give me all your money, motherfucker!”

I parsed his request for a few moments. (maybe I was too calm). He clearly said “money” not “wallet.”

This was good news because then I wouldn’t have to ponder the merits of handing over cash vs. the whole wallet. For him to run off with my credit cards, driver’s license, etc. would have made the situation messier for both us.

I suppressed a smile, as I reached for my wallet. Then he yelled “Hurry up, motherfucker!”

I opened it up the wallet and pulled out the cash, and noticed the ATM receipt mixed in with a twenty and a few smaller bills. I started to fish out the receipt, then thought better of it. I left it with the currency.

The key reason in leaving the receipt among the cash: I didn’t want to delay this process any further while this angry young man was pointing a “heater” at me.

A secondary consideration, was that if this man was later apprehended, my ATM receipt might be helpful evidence. He was going to get my cash and my First Chicago Bank receipt.

A Third Way

In world that fixates on binary choices, there is much made of the “fight or flight” scenarios when people encounter stressful or dangerous situations. Thankfully, the world is more nuanced than that.

Moments before, I had chosen not to fight, now I was pondering flight as an option.

I’m not fast by any means, but at that point in my life, I could literally run for hours. This man didn’t look like he could run very far at all. I briefly thought of fleeing while he was distracted by my money (“formerly” my money at this point).

What stopped me was recollection of the people I’ve known— of large circumference, and with very little stamina—that were fast as shit in a short sprint. I knew that girth was not necessarily an indicator of speed, or lack thereof.

This kid in the White Sox jacket, pointing the “heater” at me didn’t seem like he was a gifted sprinter, though I made conscious decision not to run. Because he was certainly fast enough to shoot me in the back.

A spinal injury, or bleeding out in the alley on a cold night was at the sort of aggravation that I didn’t need. Because I had a purpose.

So….No fight. No flight. I would hand  over my cash along with my ATM receipt. And eventually, I would see The Swimmer (Purpose!).

Parting Words and Reflection

He took my money, and mutter-swore something at me then yelled “This isn’t enough, motherfucker!” Then he added “Give me your watch, motherfucker!”

I gazed at my cheap-ass watch that I had bought in a parking lot sale, and for some reason I felt to the need to inform him of its worthlessness: “This is $10  dollar watch, and …”

“Do you want to die, motherfucker!?!”

My answer, to myself, was still “No,” I was still hoping to for another 8 or 9 decades, perhaps a century, on this planet. I handed over the watch. 

Once he pocketed my cheap-ass watch, in his over-priced Starter jacket, he growled “Get the fuck, out of here!”

I was glad that I was not a motherfucker any longer. Though I was a little put off by the lack of specifics. Was I allowed to run away or did I have to back away slowly? Did it matter if I continued in the direction I was already moving, or was I supposed to pick an alternative route?

Exercising caution to not make the proverbial “one wrong move” I slowly backed out of the alley, to the sidewalk on Lawrence.

He took off down the alley in the other direction. I heard his running footsteps  growing more and more faint. When I could no longer hear them, I headed west on Lawrence at a quickening pace with numerous thoughts racing  through my head, among them, “Did that guy call me ugly?!?”

Then I ran across the Ashland intersection until I was under the glow of parking lot lights of a gas station.

I stared at the pay phone and pondered calling the police, though briefly recalled the last few moments, specifically my responses to the gunman.

Had my actions saved my life?

There was no shot fired, so I’ve no way of knowing if my positioning of my heart, relative to the “heater” would have spared my life, or whether the (I think) .22 bullet would have been deflected by the my shunt (the piece-of-shit  plastic and cheap metal).

Though I did give myself some credit for my demeanor, my heightened observation skills, and some of my decisions.

Perhaps, I prevented him from pulling the trigger.

I don’t recall having had such a heightened level clarity ever in my entire life. Perhaps that is because I had a purpose–to see The Swimmer before I die.

Cinmatic Poster of Burt Lancaster in "The Swimmer"

A prerequisite was not dying.

Colin at the bar of The Red Lion, Burt Lancaster, and of course, Gordon from Sesame Street deserve some credit for inspiring me to cheat death that night.

I felt as though I owed it to them all to fulfill my new purpose: to watch a scantily-clad Burt Lancaster parade around in damp briefs for 90+ minutes.

I explained my situation to the clerk inside the store, who let me use the phone inside.  I gave my name, location and began describing the crime.

I smirked upon the realization that my pants were dry.

(To Be Continued)

 

 

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Here’s Looking At You, Kid…

Free Beer!

Like you, I’ve been getting cold calls from recruiters since I began working (decades ago in my case). My experience is that they are rarely helpful; largely because the recruiter is often low on information.

I don’t blame the recruiter for being low on facts. The information about a job, or consulting project, is (or should be) provided by the agency’s client.

However, I do blame the recruiter for contacting prospects even when they have insufficient information about a role.

Recently, I was (cold) contacted by a recruiter about a “SharePoint Position.”

He didn’t provide a job description, but mentioned opportunities for “free beer!” on three occasions in a single Linkedin message.

I responded to the recruiter and told him that his message didn’t give me a good vibe about the client or his agency.

He responded, “My client has a VERY casual work environment and they just let the work week speak for itself.”

WTF does that even mean?

It creates huge problems for all parties when a client doesn’t provide a recruiting agency with sufficient information about a role, but still issues “get me candidates!” directive which causes recruiters to start Linkedin spamming of “prospects.”

This is a tremendous waste of time for everybody: the client, the recruiting agency and the prospects.

If a client doesn’t really know what they need in a candidate, or isn’t sure IF they really NEED a candidate, then they shouldn’t  be giving marching orders to line up interview prospects.

Should recruiters who are given nebulous instructions, about an amorphous role, start cold-calling candidates without a healthy pushback to the client? 

The answer is “no.”

If the client’s justification to the agency for  a “Get me candidates!” directive  is “Because I said so!” then can they really expect to find qualified candidates for positions for which the requirements are still in an ill-defined state?

Now about this “free beer,” thing. I spent eight years working for big ad agencies and then later finding myself in the muck of the “Dot.Com(edy)” era, working myself ragged.

I can tell you that the price of “free” beer is a pretty hefty price.

“Free beer!” as a selling point is rather unappetizing to me, especially in the absence of a job description.

After an email exchange with the recruiter, I told him I was not interested in talking further because my vibe about the client had not improved.

I explained  that if  he and the client couldn’t provide a role description, and their value proposition was “free beer!” I didn’t have any interest.

I also made an attempt at some constructive criticism, though I think my words might have made me seem Humphrey Bogart in ‘Casablanca’, because my message felt like this:

“…claims that the client ” ‘….lets the ‘work week speak for itself’…’ and ‘free beer!’ don’t amount to a hill of beans in this crazy world. Some day you’ll understand that.”

Those were not my exact words, but the sentiment was pretty damn close.

I don’t expect to change recruiting processes much. My influence on recruiters and their clients doesn’t amount to a hill of beans in this crazy world.

Though, I think it important for agencies and hiring managers be receptive to constructive criticism. For a company, or a recruiting agency to expect a  candidate to act upon nebulous instructions is contrary to best practices in recruiting.

Perhaps someday, they’ll understand that.


 

 

 

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No Congress Left Behind

(originally published in 2017, thus refers to the “current US government shutdown” from that time. Though no need to worry, you can expect government shutdowns every 2, or 3 years for the rest of your lives.)

My fellow Americans, we  are a nation at risk.

The current  US government shutdown is but the latest symptom of a protracted malady. Drastic, immediate, measures are required if we are to  begin healing.

We, the people  must fix this situation because Congress is incapable of doing so on its own.

Therefore,  I’m  proposing  a new law, which is based on the wildly successful education guidelines that have had robust bipartisan support for decades.

Just look at the shiny, happy people watching No Child Left Behind being signed into law:

 

No Child Left Act Signing Ceremony (President George W. Bush signing bill into law, surrounded by John Boehner, Ted Kennedy and school-age students).

No Chid Left behind

No Child Left Behind  Law Signed Into Law

While, Congress has long tried to privatize traditional public services, (most notably education), it has repeatedly failed to show adequate yearly progress (AYP) in its own work. We can change that with just a few, simple, Draconian, measures.

I call the law No Congress Left Behind, affectionally known as  “NCLB, Too.”  A key provision of NCLB, Too  is that  failure by Congress to meet AYP goals will result in demeaning,  punitive measures.

If Congress fails to meet AYP goals for two consecutive years, it must submit a two-year improvement plan. If we’re lucky,  the plan involves all members of the House and 1/3 of the Senate losing their reelection bid.

If they miss AYP targets for  three consecutive years, Congress will be forced to offer tutoring  (by public school teachers, scientists, economists, sociologists,) for  Representatives and Senators until they quit talking shit, about shit they know nothing about. This should put an end to remarks like this: ”I’m  not scientist, but I’m going  to tell you why scientists are wrong…”

After four years of missing AYP targets, Congress will be relabeled as a ”Corrective Action Congress.” This may result in  replacement of members of Congress and will require Congress to  extend the number of hours that they have to work. Certainly the thought of working five whole days per week will scare them into compliance, eh?

After the  fifth  year of missing AYP targets, Congress will be restructured. This may include closure of the Congress (Yay!), or that Congress will become a “Charter Congress” in which a private company takes over Congress.

Since this Charter Congress operator  will be a  ”not for profit” organization, CEO pay will be capped at $2 million per year. Or $10 million, because,,,,DC is expensive as shit, you know.

Oh, and for the first year penalty….I’ll come up with  clever embarrassing hashtag and you can retweet it.

Contact your US representative and Senators  today and let them know that you support “NCLB, Too. “

 

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I Love Content, Season II

Content-Strategy Web Events

About a year ago, so that we could  share our learning with the world (and  dodge inclement weather), the West Michigan Content Strategy Meetup began hosting online events featuring content pros from around the world.

They were so much fun, we’re planning “Season II” with a recording session scheduled for November 9th (release details to come). “I Love Content” is our series title.

Our Season I episodes are listed below for your binge-watching pleasure.

===============================================================

“Brand Video: Evolving Beyond a Selling Platform” (December 2017)

A few days before discussing  the winter webinar season with one of the group’s cofounders, I’d shared a video about video (so, very  meta) created by a colleague from my ad industry days, Dennis Ryan.

Laura agreed that Dennis would be a great candidate for our inaugural meetup/webinar. He agreed, too and we made arrangements for “beam in” from The Twin Cities.

We scheduled the event for December 2017, and it was wicked cold in these parts, and colder in Minnesota (I know…shocking). The webinar format seemed like a genius move.

”Why is Podcasting so F*cking Popular?” (February 2018)

For our second online event, Laura contacted Gretchen DeVault and Tera Wozniak Qualls , women entrepreneurs (fempreneurs) who host a weekly podcast about kickass women fempreneurs.

Once again, the weather outside was frightful, but our guests were so delightful.

If you aren’t familiar with Gretchen and Tera, or their Lean The F*ck Out podcast, you can acquaint yourself rather quickly with these episodes:

“Narrative Warfare: A Discussion with Deb Lavoy” (April 2018)

I’d interacted with Deb Lavoy on social media a few times over the years and thought that she’d be a great guest presenter and made plans to contact her at some point about a lunch-and-learn event.

Then a few months ago, Deb wrote a blog post based on her recent experience as a panelist at a National Academy of Science workshop.

“Narrative Warfare” is a hot topic and Deb’s post was excellent. My plan to contact Deb mutated from “contact her soon” to contact her now”.

Deb has been kind enough to agree to do a followup event (still to be scheduled) with us on this topic. Stay tuned.

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